Introduction
Whether you're using MyCo or another tool to send bulk emails, certain factors can cause your messages to be flagged as spam or end up in the junk folder.
1. You're Using a Free Email Address (e.g., Gmail, Yahoo).
If you’re sending emails from an address like yourname@gmail.com, email providers (such as Hotmail, Yahoo, and Outlook) may flag your message as suspicious. Free email addresses aren't tied to a professional domain and often raise red flags for bulk or business emails.
Best practice:
Set up a custom domain (e.g., yourbusiness.com) and create an email address on that domain (e.g., hello@yourbusiness.com). This adds credibility and significantly reduces the chances of your emails going to spam.
2. High Bounce Rates or Low Engagement
If your emails frequently bounce (due to invalid addresses) or if recipients mark them as spam, your sender reputation takes a hit. A poor reputation leads to future emails being flagged or blocked.
Best practice:
1. Regularly clean and update your email list in MyCO.
2. Avoid uploading outdated or purchased contact lists.
3. Segment your audience and send targeted, relevant content to reduce unsubscribes and spam reports.
3. Missing Required Elements in Marketing Emails
Marketing emails are legally required to include the sender’s physical address and an unsubscribe link. Missing these can violate spam laws like CAN-SPAM or GDPR, triggering spam filters.
Best Practice:
All marketing, newsletter, and promotional emails sent through MyCO automatically include a subscribe/unsubscribe link to stay compliant with global regulations.
However, for transactional emails (e.g., contracts, invoices), unsubscribe links are not required and are therefore excluded. These types of messages are usually treated more favourably by email providers.
4. Using Trigger Words or Spammy Language
Email providers scan for common spam trigger words like “Buy now”, “Free”, “Act fast”, or “Make money”. Overusing these, along with all-caps, excessive exclamation marks, or poor formatting, can flag your email as spam.
Best Practice:
1. Avoid using overly promotional language or misleading subject lines.
2. Keep formatting clean i.e use bold or italics sparingly.
3. Proofread to ensure your content is grammatically correct and professional.
5. We can apply additional verification (but no guarantees).
If you're not ready to set up a custom domain yet, we can apply some additional verification to your Gmail address to help improve your email delivery.
However, please note:
These steps increase your chances of inbox delivery, but do not guarantee that your emails will avoid spam filters. This is because delivery is still influenced by the recipient's email provider and their filtering rules.
What Next?
If you've reviewed and implemented these recommendations but your emails are still going to junk:
Let us know if you'd like to proceed with verifying your Gmail address.
Or get help setting up a custom domain and email in My Centre Office.
Getting help / Contacting Support
Our service center will always be available to help should you have any issues.
You can always chat with one of our support representatives while you are logged onto MyCo, alternatively you can hit the button below to leave us a message.
MyCo Service Desk.
